Privacy Policy
U.S Direct E-commerce U.K Limited ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains what personal data we collect, why we collect it, and how it is used, in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who we are
U.S Direct E-commerce U.K Limited is registered in England & Wales, with its registered office at Ground Floor, Egerton House, 68 Baker Street, Weybridge, Surrey, England, KT13 8AL. For any privacy-related query, contact us at support@directcommercelimited.com.
2. What data we collect
- Contact details you provide, such as name and email address, when you use our contact form or email us
- Order-related information, such as items purchased and delivery details, when you place an order
- Technical data collected automatically, such as browser type and general usage information, via cookies and similar technologies (see our Cookie Policy)
3. How we use your data
- To process and fulfil orders
- To respond to enquiries and provide customer support
- To maintain the security and reliability of our platform
- To meet legal and regulatory obligations
4. Legal basis for processing
We process personal data on the basis of contractual necessity (to fulfil an order), legitimate interest (to operate and improve our services), and consent (for optional communications, such as our newsletter).
5. Data sharing
We may share data with distribution partners for delivery purposes, and with service providers who support our platform operations, subject to appropriate confidentiality and data protection obligations. We do not sell personal data to third parties.
6. Data retention
We retain personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by law.
7. Your rights
Under UK GDPR, you have the right to access, correct, delete, or restrict the processing of your personal data, and the right to data portability and to object to certain processing. To exercise these rights, contact us at support@directcommercelimited.com.
8. International transfers
Where personal data is transferred outside the UK, we take steps to ensure it is protected to a standard consistent with UK data protection law.
9. Changes to this policy
We may update this Privacy Policy from time to time. Material changes will be reflected by an updated "last updated" date at the top of this page.
10. Contact & complaints
If you have concerns about how we handle your data, contact us at support@directcommercelimited.com. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.